How proofs and approvals work

The flow

1. A practitioner orders a product with a new design.
2. The label is built on your print-ready template, so it goes straight to your approvers. Your approval is what releases it to print.
3. Your approvers receive "A private label is waiting for your approval" with a link to the proof.
4. Each approver approves or requests changes. You decide how many approvers each label has; with several, they review one after another and the label needs every approval. Put your toughest reviewer first, so the others never spend time on a label that will change.
5. Approved: the order prints. Changes requested: the practitioner (or we, on your request) fixes the label and the flow restarts.

Reviewing a proof

The proof shows the label flat and on the bottle. Check the product name, claims, your required lines, and the facts panel version. Leave your comments in the request-changes note so the fix is exact.

Reversing an approval

Approved by mistake? Tell us before it prints and we pull it back and restart the flow. After printing, the fix applies to the next order (or a relabel, at your request).

Keeping approvals moving

Most brands name one approver; if you name several, they approve in the order you set. If an approval has waited more than two business days we nudge your team; practitioners see "waiting for approval" until then.

Approvers away

Tell us who covers and we re-route pending approvals.