Updated November 2026
Admin portal access and users
BrandsThe admin portal at admin.app.kaerwell.com is where your team reviews label approvals and sees orders and payouts for your products. Each person on your team has their own login.
Adding a user
Add them yourself in the admin portal, or send the person's name, email, and role to privatelabel@kaerwell.com and we add them. They receive an email to set a password.
Label approvers
Approvers are the people who receive "A private label is waiting for your approval" emails and can approve or request changes. You decide how many each label has. With several, they approve one after another in the order you set, so put your most detail-oriented reviewer first; most brands name one. Changing approvers takes effect on the next approval request; tell us if a pending approval needs re-routing.
Removing a user
Tell us when someone leaves. Their login is deactivated and they are removed from the approval flow. If they were the only approver, name a replacement at the same time.
Signing in
Email and password. If a sign-in link or password reset does not arrive, check spam, then write to privatelabel@kaerwell.com.