Updated November 2026
Choosing who can buy your products
BrandsEvery brand decides which buyers may see and order its products. Licensed practitioners always can. You choose whether certified wellness professionals and health businesses can too.
The three buyer classes
| Class | Who | Verified by |
|---|---|---|
| Licensed practitioners | Physicians, NPs, PAs, chiropractors, NDs, dietitians, acupuncturists, pharmacists, and other licensed providers | NPI match or state license |
| Certified wellness professionals | Health coaches, nutrition professionals, and other certified practitioners without a state license | Certificate or degree |
| Health and wellness businesses | Med spas, gyms, wellness centers, health food stores, online brands | Business website, plus a licensed practitioner's NPI where one is on staff |
How it works
Your products are hidden entirely from classes you do not elect; they never show at a different price. Until you elect a class, your products are practitioners-only.
Setting your elections
Tell us which classes to open during onboarding, or ask us to change them any time; we apply the change the same business day.
Individual practitioners
You can also hide products from, or open products to, individual accounts in the private label program; see Making a product available to every practitioner.
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