Updated November 2026
Claims, disclaimers, and trademarks
PractitionersKeep claims to structure and function, mark each with an asterisk tied to the FDA disclaimer, and use product names that are yours to use. The brand reviews every new label and will ask for changes if a claim or a name cannot be approved.
Claims
- Structure/function claims ("supports digestive health") are allowed when the brand approves them for that product. Disease claims ("treats", "cures", "prevents") are not.
- Every claim needs an asterisk and the standard disclaimer: "These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease." The template places the disclaimer; the designer adds the asterisks.
- Brands often have approved wording for their products. If your claim is returned, the brand's reviewer usually suggests wording that passes.
Product names
- Choose a name that is yours. Names that are trademarks of the brand or of another company cannot be approved, even if you used them elsewhere.
- The designer blocks common problem words in product names, and some brands add their own. It tells you when a word is not allowed; we do not publish the list.
- Do not imply a different formulation ("extra strength", "clinical dose") than the brand's.
Your logo and artwork
Use artwork you own or are licensed to use. Images of the brand's own packaging stay off your label.
What happens with a problem
The brand requests changes and you get an email with the reason. Fix the design and the approval restarts. See Approving your label and making changes.
Note
Pre-filled template text and sample claims are illustrative. They have not been reviewed for regulatory compliance, and you are responsible for the final label content.
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